How To Get The Attention Of the Search Engines
Loads of online sellers become baffled due to search engines always adjusting their algorithms. But there are many principles that remain the same through time. However, you can apply these simple steps to boost your placement in the search engine results:
* Be careful to not be too fast to adjust domain names. Google has had a certain delay for indexing a new URL – it can take up to 6 months to a year in order for your keyword terms to start appearing in the searches.
* Create your site for your audience, not the search engines. You need to look at what impression your website leaves with your customers – you will create a better site which the search engines will like.
* Research your keywords. Everything else rotates around the keyword phrases you select to use, so it's important you select to use the best keywords. WordTracker.com and KeywordDiscovery.com are two keyword research programs that record and give you what keyword phrases people are looking for and indicates keyword phrases you can employ.
* Create and categorize your website design and navigation based on your keyword phrases. Your homepage had better be designed for the typical keyword phrases¦ Your individual site pages had better be designed for the specific keyword phrases. If available, use keywords as your web page names.
* Design your URL's to be "crawler" friendly. Search engines send out "bots " to accumulate data about your web page so they understand how to rank it.
¢ Design your links by using HTML, not JavaScript Crawlers can not read JavaScript and will not be capable to see your data.
¢ Do not use Flash to create your web pages – this creates nothing for the bots to read. If the crawlers can not decipher the data, they can not classify your domain.
¢ Double check to be sure your URL is HTML, not just a picture a text screen. Your page may look like HTML. However if you have a text graphic, all the bots will see is a blank page.
* Label your web page text links. Among the text links on your website, use the keyword that best depicts the page URL you are clicking to.
Do not be bound to any one keyword phrase. Optimize your sites pages for all the applicable keyword phrases. If you can get good ranking for a a couple of the keywords, they're going to add up to many more than just that one keyword phrase that you believe is the big money phrase.
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